Jacksonville Jaguars 25th Anniversary Logo

The Jacksonville Jaguars football team celebrated their 25th season with a special anniversary logo. As a designer, I aimed to create a mark that captured the essence of Jacksonville’s unique culture and spirit. To achieve this, I incorporated the city’s iconic skyline into the design, alongside a prominent ’25’ numeral. The result was a striking logo that was featured prominently across various touchpoints, including player jerseys, end zones, marketing materials, social media, broadcast graphics, packaging, and even an animated TV series. Additionally, the logo made its international debut during an NFL game held at Wembley Stadium in London, further solidifying the team’s global presence.